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Two Teachers
Nov 155 min read
Protectionism and Its Consequences for US Steel and Global Trade
In 2018, the United States implemented a series of protectionist policies aimed at boosting domestic industries and protecting American...
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Two Teachers
Oct 2, 20232 min read
The Secret Sauce - Understanding McDonald's Three Success Ingredients
McDonald's has achieved remarkable success over the years. What are the key ingredients in the secret sauce that make McDonald's successful
6,441 views0 comments
Two Teachers
Jul 3, 20233 min read
Unlocking Growth Strategies: The Ansoff Matrix and Its Application to McDonald's
In the dynamic and fiercely competitive business landscape, companies constantly seek ways to expand their market presence and drive growth.
2,158 views0 comments
Two Teachers
May 23, 20233 min read
Identifying the Key Stakeholders Behind McDonald's Success
In any organisation, stakeholders play a vital role in shaping its direction and impact. At McDonald's, a renowned global fast-food...
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Two Teachers
May 15, 20234 min read
Understanding the Impacts of Tariffs and Trading Blocs on Global Trade
Tariffs and trading blocs are two of the most commonly used economic policies in international trade. Tariffs are taxes placed on...
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Two Teachers
Apr 17, 20233 min read
Tesco's US Expansion Failure: What Went Wrong with the Fresh & Easy Stores?
Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail
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Two Teachers
Mar 24, 20233 min read
Geographic Segmentation: A Key Ingredient in McDonald's Recipe for Success
When it comes to global fast-food chains, McDonald's is arguably the most recognisable brand in the world and it's clear that the company ha
5,821 views0 comments
Two Teachers
Feb 24, 20232 min read
From Hollywood to Bollywood: How Coca-Cola & McDonald's Adapt the Marketing Mix Around the World
When it comes to international expansion, one of the most difficult challenges is adapting the marketing mix to meet the diverse needs...
8,606 views0 comments
Two Teachers
Jan 9, 20231 min read
The Ins and Outs of Globalisation: A Beginner's Guide
Globalisation has become a buzzword in today's interconnected world, but what does it really mean and how does it impact businesses and...
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