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Two Teachers
Oct 2, 20232 min read
IKEA's Visual Merchandising: Transforming Shopping into an Experience
IKEA stands as a global giant renowned for its affordability, style, and, notably, its innovative approach to visual merchandising.
2,713 views0 comments

Two Teachers
May 22, 20233 min read
EasyJet: The Art of Economy Pricing in the Airline Industry
In today's world, where budget-consciousness is on the rise, economy pricing has emerged as a popular strategy for companies to capture...
2,077 views0 comments
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Two Teachers
May 17, 20233 min read
Understanding Customer Needs: How Starbucks Created Loyal Customers
In the world of coffee and beverages, understanding customer needs is vital for success and Starbucks has excelled in this regard. By...
6,053 views0 comments

Two Teachers
May 16, 20232 min read
How Apple Mastered the 5 Stages of Sales
In the highly competitive tech industry, mastering the sales process is crucial for companies like Apple to maintain their market...
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
Two Teachers
May 11, 20234 min read
Mass Market vs Niche Market: What's the Difference?
In the world of business, understanding your target market is key to success. Two common terms that are often used in marketing are "mass...
5,799 views0 comments

Two Teachers
Apr 20, 20233 min read
E-commerce & M-commerce: What's the Difference?
E-commerce and m-commerce are two of the most popular ways to shop online. E-commerce refers to the buying and selling of products or...
291 views0 comments

Two Teachers
Mar 31, 20233 min read
Attracting and Converting Customers: Gymshark's AIDA Sales Strategy
One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.
1,147 views0 comments
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