Understanding the Impacts of Tariffs and Trading Blocs on Global Trade
Tariffs and trading blocs are two of the most commonly used economic policies in international trade. Tariffs are taxes placed on...
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Two Teachers
May 12, 20233 min read
Functional Areas Explained: HR, Marketing, Production & Finance
In the world of business, there are many different functions that work together to achieve success. These functions are often referred to...
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Two Teachers
May 11, 20234 min read
Mass Market vs Niche Market: What's the Difference?
In the world of business, understanding your target market is key to success. Two common terms that are often used in marketing are "mass...
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Two Teachers
May 10, 20233 min read
The Power of Psychographic Segmentation: How Coca Cola's 'Share a Coke' Campaign Succeeded
Psychographic segmentation is a marketing strategy that involves dividing a target audience into groups based on their personality...
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Two Teachers
May 9, 20233 min read
The Power of Psychological Pricing: How Apple Tricks Your Brain
If you’ve ever purchased an iPhone, you’re well aware that they don’t come cheap. Apple products are notoriously expensive, but did you...
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Two Teachers
May 5, 20233 min read
Is Entrepreneurship Right for You? Understanding the Risks and Rewards
Entrepreneurship is often glorified in popular culture as a path to financial independence, creative freedom, and a chance to make a...
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Two Teachers
May 4, 20232 min read
The Role of Business Enterprise: Lessons from Gymshark
Business enterprise plays a critical role in the modern economy. Companies have the power to create new jobs, drive economic growth, and...
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Two Teachers
May 3, 20233 min read
The Competitive Environment: How Independent Bookstores Compete with Amazon
The competitive environment in business is constantly evolving, and it is crucial for businesses to understand the factors that...
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Two Teachers
May 2, 20233 min read
How Amazon Gets You to Spend More Money: Tactics and Strategies Explained
Amazon is a giant in the world of online retail, and one of the reasons for its success is its ability to persuade customers to spend...
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Two Teachers
Apr 28, 20232 min read
3 Ways Apple Built Their Brand
Building a strong brand identity is essential for any business looking to stand out in a crowded marketplace. There are several...
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Two Teachers
Apr 27, 20232 min read
From Avon to Coca-Cola: Examples of Distribution Channels in Popular Businesses
Distribution channels are an essential component of any business that sells products or services. These channels are responsible for...
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Two Teachers
Apr 26, 20233 min read
How McDonald's and Coca-Cola use Market Mapping for Business Growth
For businesses to succeed in today's fiercely competitive business environment, a deep grasp of the marketplaces in which they compete is...
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Two Teachers
Apr 26, 20233 min read
Limited vs. Unlimited Liability: Which is the Best Option for Your UK Business?
When starting a business in the UK, one of the most important decisions you will have to make is choosing the type of business structure...
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Two Teachers
Apr 26, 20232 min read
How the Economic Climate Impacts Businesses in the UK
The economic climate in the UK has a significant impact on businesses, and understanding the various factors that contribute to it is...
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Two Teachers
Apr 21, 20233 min read
How Ikea Tricks You Into Spending More Money
Ikea is known for their affordable, functional, and stylish furniture, but did you know they also employ specific techniques to get...
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Two Teachers
Apr 20, 20233 min read
E-commerce & M-commerce: What's the Difference?
E-commerce and m-commerce are two of the most popular ways to shop online. E-commerce refers to the buying and selling of products or...
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Two Teachers
Apr 19, 20233 min read
Why are Apple Stores Some of the Most Profitable in the World?
Apple is known for its sleek and innovative products that captivate consumers across the globe.
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Two Teachers
Apr 18, 20233 min read
What are Business Aims & Objectives?
Business aims and objectives are the foundation for any successful business strategy. They provide direction, purpose, and a sense of focus
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Two Teachers
Apr 17, 20233 min read
Tesco's US Expansion Failure: What Went Wrong with the Fresh & Easy Stores?
Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail
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Two Teachers
Mar 31, 20233 min read
Attracting and Converting Customers: Gymshark's AIDA Sales Strategy
One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.
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