International Business | Two Teachers

Oct 2, 20232 min read

The Secret Sauce - Understanding McDonald's Three Success Ingredients

McDonald's has achieved remarkable success over the years. What are the key ingredients in the secret sauce that make McDonald's successful

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Jul 3, 20233 min read

Unlocking Growth Strategies: The Ansoff Matrix and Its Application to McDonald's

In the dynamic and fiercely competitive business landscape, companies constantly seek ways to expand their market presence and drive growth.

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May 15, 20234 min read

Understanding the Impacts of Tariffs and Trading Blocs on Global Trade

Tariffs and trading blocs are two of the most commonly used economic policies in international trade. Tariffs are taxes placed on...

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Apr 17, 20233 min read

Tesco's US Expansion Failure: What Went Wrong with the Fresh & Easy Stores?

Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail

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Mar 24, 20233 min read

Geographic Segmentation: A Key Ingredient in McDonald's Recipe for Success

When it comes to global fast-food chains, McDonald's is arguably the most recognisable brand in the world and it's clear that the company ha

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Feb 24, 20232 min read

From Hollywood to Bollywood: How Coca-Cola & McDonald's Adapt the Marketing Mix Around the World

When it comes to international expansion, one of the most difficult challenges is adapting the marketing mix to meet the diverse needs...

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Jan 9, 20231 min read

The Ins and Outs of Globalisation: A Beginner's Guide

Globalisation has become a buzzword in today's interconnected world, but what does it really mean and how does it impact businesses and...