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Unlocking Growth Strategies: The Ansoff Matrix and Its Application to McDonald's
In the dynamic and fiercely competitive business landscape, companies constantly seek ways to expand their market presence and drive growth.
Two Teachers
Jul 3, 20233 min read
2,574 views
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Understanding SWOT Analysis: Leveraging Amazon's Success
In the dynamic world of business, staying ahead of the competition requires a thorough understanding of SWOT
Two Teachers
Jul 3, 20232 min read
2,944 views
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A Quick Guide to the Boston Matrix
The Boston matrix is a model that helps businesses analyse their product portfolio and can be used as a marketing tool or a general business
Two Teachers
Jul 3, 20232 min read
1,040 views
7 comments


Inside Google's Motivation Blueprint: Applying Herzberg's Two-Factor Theory
In the realm of employee motivation and job satisfaction, Frederick Herzberg's Two-Factor Theory provides valuable insights. This theory...
Two Teachers
May 26, 20232 min read
10,212 views
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Understanding Organisational Structures: Exploring Hierarchical, Flat, and Matrix Structures
Organisational structures play a crucial role in defining how work is organised, roles and responsibilities are assigned, and...
Two Teachers
May 24, 20233 min read
7,615 views
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Building a Strong Workforce: The Role of Internal and External Recruitment
In the competitive landscape of modern businesses, finding and attracting the right talent has become an essential strategic priority....
Two Teachers
May 19, 20232 min read
237 views
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Frederick Taylor's Scientific Management Principles: McDonald's Case Study
Frederick Winslow Taylor is widely regarded as the pioneer of scientific management theory. Developed in the early 20th century, Taylor's...
Two Teachers
May 18, 20234 min read
15,539 views
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Understanding Customer Needs: How Starbucks Created Loyal Customers
In the world of coffee and beverages, understanding customer needs is vital for success and Starbucks has excelled in this regard. By...
Two Teachers
May 17, 20233 min read
6,374 views
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Is Entrepreneurship Right for You? Understanding the Risks and Rewards
Entrepreneurship is often glorified in popular culture as a path to financial independence, creative freedom, and a chance to make a...
Two Teachers
May 5, 20233 min read
207 views
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The Role of Business Enterprise: Lessons from Gymshark
Business enterprise plays a critical role in the modern economy. Companies have the power to create new jobs, drive economic growth, and...
Two Teachers
May 4, 20232 min read
675 views
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What are Business Aims & Objectives?
Business aims and objectives are the foundation for any successful business strategy. They provide direction, purpose, and a sense of focus
Two Teachers
Apr 18, 20233 min read
2,551 views
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The Pros and Cons of Inorganic Growth: Mergers and Takeovers
Inorganic growth, such as mergers and takeovers, have become increasingly popular in the business world to grow a company quickly and gain a
Two Teachers
Mar 30, 20232 min read
4,654 views
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5 Proven Strategies for Adding Value to a Product or Service
The following are five key ways that businesses can add value: Unique Selling Proposition (USP), Convenience, Branding, Quality, and Design.
Two Teachers
Feb 1, 20232 min read
721 views
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The Impact of Legislation on Businesses
Businesses of all sizes and in all sectors are subject to a wide range of legislation, which can have a significant impact on their...
Two Teachers
Jan 17, 20232 min read
9,863 views
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Why Business Aims & Objectives Change
Business aims and objectives are the driving force behind any organisation. They provide a sense of direction and help guide...
Two Teachers
Jan 12, 20232 min read
397 views
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