Market Segmentation: A Key Strategy for Business Success | Learn from Gymshark
Market segmentation is an essential strategy used by businesses to identify their target market and gain a deep understanding of their...
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Two Teachers
May 25, 20233 min read
How Nike uses Behavioural Segmentation to Create Personalised Marketing Campaigns
Have you ever wondered why certain brands seem to understand your preferences and needs so well? Well, one of the secrets behind...
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Two Teachers
May 10, 20233 min read
The Power of Psychographic Segmentation: How Coca Cola's 'Share a Coke' Campaign Succeeded
Psychographic segmentation is a marketing strategy that involves dividing a target audience into groups based on their personality...
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