Air Jordan: A Billion-Dollar Brand That Changed Sneaker Culture Forever
In the world of sportswear and sneakers, few brands hold as much cultural and financial sway as Nike's Air Jordan.
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Two Teachers
May 25, 20233 min read
How Nike uses Behavioural Segmentation to Create Personalised Marketing Campaigns
Have you ever wondered why certain brands seem to understand your preferences and needs so well? Well, one of the secrets behind...
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Two Teachers
Feb 10, 20232 min read
The Secret to Nike's Marketing Success: Exploring Their Marketing Mix
Nike is one of the world's largest and most recognisable athletic footwear and apparel companies. Over the years, they have implemented...
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