Promotion | Two Teachers

Nov 63 min read

Social Trends That Have Transformed McDonald's Promotion & Branding

Have you ever wondered why certain brands just stay with you, or why some videos seem to appear everywhere overnight? The answer often...

May 3, 20233 min read

The Competitive Environment: How Independent Bookstores Compete with Amazon

The competitive environment in business is constantly evolving, and it is crucial for businesses to understand the factors that...

Mar 31, 20233 min read

Attracting and Converting Customers: Gymshark's AIDA Sales Strategy

One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.

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Mar 27, 20233 min read

The Psychology of Premium Pricing: Why We're Willing to Pay More for a Rolex

Have you ever wondered why some products, such as Rolex watches, are priced significantly higher than others?

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Mar 23, 20232 min read

How Microsoft Used Price Skimming to Launch the Xbox

Price skimming is a pricing strategy used by companies to set a high initial price for a product or service and gradually lower it over time

1,187 views1 comment

Feb 15, 20232 min read

Inside the Supermarket Marketing Machine

In the UK, the supermarket industry is highly competitive, with major players like Tesco, Sainsbury's, Asda, Morrisons, and Aldi vying...

Apr 11, 20221 min read

How Businesses Add Value

Added value is the reason why companies can sell their products for more than they cost to produce.

Apr 11, 20221 min read

How the Fast Food Industry gets you to Spend More

The average spend on fast food in the UK is £110 a month and even higher in the US. Here is how fast-food giants get you to spend more.

Apr 4, 20223 min read

What are the 4Ps of the Marketing Mix?

Have you heard of the Marketing Mix and wondered what the 4Ps are all about? In this post, we explain the purpose of the Marketing Mix and

1,932 views3 comments