Have you ever wondered why certain brands just stay with you, or why some videos seem to appear everywhere overnight? The answer often...

The competitive environment in business is constantly evolving, and it is crucial for businesses to understand the factors that...

One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.

Have you ever wondered why some products, such as Rolex watches, are priced significantly higher than others?

Price skimming is a pricing strategy used by companies to set a high initial price for a product or service and gradually lower it over time

In the UK, the supermarket industry is highly competitive, with major players like Tesco, Sainsbury's, Asda, Morrisons, and Aldi vying...

Added value is the reason why companies can sell their products for more than they cost to produce.

The average spend on fast food in the UK is £110 a month and even higher in the US. Here is how fast-food giants get you to spend more.

Have you heard of the Marketing Mix and wondered what the 4Ps are all about? In this post, we explain the purpose of the Marketing Mix and