Sales | Two Teachers

Oct 2, 20232 min read

IKEA's Visual Merchandising: Transforming Shopping into an Experience

IKEA stands as a global giant renowned for its affordability, style, and, notably, its innovative approach to visual merchandising.

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May 16, 20232 min read

How Apple Mastered the 5 Stages of Sales

In the highly competitive tech industry, mastering the sales process is crucial for companies like Apple to maintain their market...

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Apr 20, 20233 min read

E-commerce & M-commerce: What's the Difference?

E-commerce and m-commerce are two of the most popular ways to shop online. E-commerce refers to the buying and selling of products or...

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Mar 31, 20233 min read

Attracting and Converting Customers: Gymshark's AIDA Sales Strategy

One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.

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