Strategy | Two Teachers

Jun 26, 20232 min read

Understanding PESTLE Analysis: A Strategic Management Tool for Business

In today's dynamic business landscape, it is essential for companies to assess and adapt to external factors that can impact their operation

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May 4, 20232 min read

The Role of Business Enterprise: Lessons from Gymshark

Business enterprise plays a critical role in the modern economy. Companies have the power to create new jobs, drive economic growth, and...

May 3, 20233 min read

The Competitive Environment: How Independent Bookstores Compete with Amazon

The competitive environment in business is constantly evolving, and it is crucial for businesses to understand the factors that...

Apr 18, 20233 min read

What are Business Aims & Objectives?

Business aims and objectives are the foundation for any successful business strategy. They provide direction, purpose, and a sense of focus

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Mar 27, 20233 min read

The Psychology of Premium Pricing: Why We're Willing to Pay More for a Rolex

Have you ever wondered why some products, such as Rolex watches, are priced significantly higher than others?

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Mar 24, 20233 min read

Geographic Segmentation: A Key Ingredient in McDonald's Recipe for Success

When it comes to global fast-food chains, McDonald's is arguably the most recognisable brand in the world and it's clear that the company ha

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Jan 18, 20232 min read

What Types of Technology do Businesses use?

In today's digital age, technology plays a crucial role in the success of any business. From e-commerce to social media and digital...