What is protectionism and why does it matter? Protectionism is an economic policy where a government restricts or regulates international trade to protect its domestic industries and workforce. The main goal of protectionism is to shield local companies from foreign competition, which helps preserve jobs and promote economic growth within the country. In this video, we’ll explore what protectionism is and the trade barriers a country puts in place to pursue protectionist policies. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/protectionism ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #protectionism #Businessstudies

What social trends are there in promotion and branding? It’s all down to brands adapting and changing to reflect social trends in their promotion and branding. In this video, we’ll explore how three social trends shape the way brands communicate and engage with their audiences, from viral marketing, to social media and finally emotional branding. Each social trend in promotion and branding comes with examples from McDonald’s. Watch this video if you want to understand how promotion and branding changes to reflect social trends. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/socialtrendsinpromotionandbranding ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #branding #Businessstudies

This video explores the 5 most common financial and non-financial reasons why people start businesses. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 Remember to hit subscribe & turn notifications on (bell icon) so you don't miss out on any new videos! ►A free activity resource for students can be downloaded via the following link: (link will be uploaded shortly) #startingabusiness #entrepreneur #business

Watch this video if you want to know the difference between cash and profit in business. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 Remember to hit subscribe & turn notifications on (bell icon) so you don't miss out on any new videos! ►A free activity resource for students can be downloaded via the following link: https://www.twoteachers.co.uk/cashvsprofit #Profit #Cash #Business

Watch this video if you want to know what product differentiation is in business and the benefits it can provide with examples from McDonald's along the way. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 Remember to hit subscribe & turn notifications on (bell icon) so you don't miss out on any new videos! ►A free activity resource for students can be downloaded via the following link: https://www.twoteachers.co.uk/productdifferentiation #productdifferentiation #McDonald's #business

What is Customer Loyalty? Customer loyalty refers to a customer's commitment to repeatedly purchase from a specific brand or company. It is driven by positive experiences, trust, and satisfaction with the products offered. In this video we will look at 5 things a business can do to develop customer loyalty and give examples of how Starbucks encourages their customers to be loyal. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/customerloyalty ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #businessstrategy #Businessstudies

What is Corporate Culture? Corporate culture refers to the shared values, beliefs and practices that shape the way employees interact and work together within a company. A strong corporate culture is characterised by clear values and consistent behaviour among employees, leading to high engagement and productivity. In contrast, a weak corporate culture lacks cohesion and can result in low morale and inefficiency. Watch this video to understand the key differences between strong and weak corporate cultures and learn how they impact Google and Amazon. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/corporateculture ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #businessstrategy #Businessstudies

Watch this video if you want to know what a competitive advanatge is and how having clear competitive advantages has helped McDonald's to become one of the biggest businesses in the fast food industry. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 Remember to hit subscribe & turn notifications on (bell icon) so you don't miss out on any new videos! ►A free activity resource for students can be downloaded via the following link: https://www.twoteachers.co.uk/competitiveadvantage #competitiveadvantage #McDonald's #business

What is The Boston Matrix? The Boston Matrix is a strategic tool used in business to analyse and categorise a company's product portfolio based on market growth and market share. Depending on whether the product is in a high or low growth market or whether it has a high or low market share will depend on which category of The Boston Matrix it falls into. These four categories are: Stars, cash cows, question marks and dogs. Watch this video if you want to understand how The Boston Matrix works. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/bostonmatrixtesla ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #businessstrategy #Businessstudies